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Capital, especially in online environments, relies on patterns and predictability. With context–specific Web content, the semantic Web and personalized searches, serendipitous encounters are reduced and targeted advertising emerging in its wake. The reduction of contingency opens the possibility of capital. LOLcats, for example, became oversaturated on 4chan, remixing and original content subsided and the meme generally diminished.

-Lee Knuttila, User Unknown: 4chan, Anonymity, and Contingency

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